LitFest: Visual Branding & Graphic Design

I was tasked with designing the visual branding and creating much of the promotional materials for a one-day literary festival on campus.

Role

Lead Designer

Industry

Publishing

Duration

3 months

A clinician uses the switch kit on a table.

Overview

A one-day campus literary festival featuring 15+ vendors, 13 authors, and 100+ attendees. I led the visual branding and promotional design to create a cohesive, inviting experience for the community.

An infographic of the switch kit with various switches, a circuit board, and an iPad.
A clinician using the switch kit by pressing on a yogurt container.

My Contributions

  • Branding: Created festival logo, color palette, and typography

  • Promotional Materials: Designed posters, social media graphics, and event signage

  • Collaboration: Worked with club members to align visuals with festival theme

  • Community Engagement: Designed materials to highlight vendors and authors

How are kids engaged with the switch kit? A green and blue bar chart showcasing the children with engagement rate, split by diagnosis.
A bar graph with the switch kit press rate with quotes.
A blue bar graph of the top 10 therapy goals the Switch Kit is being used for.

Impact

  • Drew 100+ attendees

  • Strengthened campus community engagement with literature

  • Provided a cohesive, memorable visual identity for the festival

‹ Branding & Competitive Analysis Deep Dive

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